Customer Story

Transforming Market Research: How FounderNest Supercharged the AI-Driven Consulting Approach of one of the leading consulting firms in the world*

Headquarters

Global

Use Case

Consulting

Industry

Consulting

Website

Pablo Zabaleta
Associate Partner at one of the leading consulting firms in the world

Company

Our customer, one of the leading consulting firms in the world,  operates in the consulting industry, focusing on helping clients navigate rapid technological changes. A significant challenge is delivering impactful results amidst technology disruptions, particularly with AI and other emerging technologies transforming client services. Our customer’s mission is to guide clients through these changes to achieve broader impacts. This requires staying ahead of fast-moving trends and transformations.

*Name cannot be disclosed for confidentiality reasons

Challenge

🔍 Screen markets, identify competitors, and assess viability opportunities for clients

Our customer's team has a critical mission: identifying "white space" opportunities—areas where a customer pain point exists, but competitors have not yet effectively addressed it.

Our customer needed to screen markets, identify competitors, and assess whether there was a viable opportunity for their clients, focusing on competition and market research to build new ventures.

They relied on slower and less accurate web research from data gathering to analyzing results and assessing the market implications of new products. These methods allowed for only superficial searches, failing to go deep into competitors' strengths and services, making this process very time-consuming, and much of it was spent collecting data.

“Traditional methods, including internal databases and web searches,  provided the most logical answers but missed market depth.”

Solution

🔓 An AI-powered market screening revolution

Our customer wasn’t specifically seeking AI but rather technology that could accelerate their processes. AI emerged as a valuable tool for achieving their goals faster.
Pablo and his team used FounderNest to screen markets, identify competitors, and assess whether there was a viable opportunity for their clients, focusing on competition and market research to build new ventures.

FounderNest allowed them to perform these tasks faster and more accurately, significantly speeding up the process.

  • Comprehensive market screening: FounderNest's platform uses AI to analyze vast amounts of data and map entire markets, uncovering hidden gems that traditional methods might miss.
  • Company scouting: The platform learns from user preferences and refines searches to identify the most relevant startups for specific needs.
  • Competitive Intelligence: FounderNest helps uncover competitors' activity in your space.

FounderNest enabled one of the leading consulting firms in the world to reallocate time from data gathering to analyzing results and assessing the market implications of new products.

“FounderNest was especially valuable for conducting searches across multiple markets and countries, which was essential for our firm's regional and global operations.”

Results

📈 Productivity boosted, new businesses created

FounderNest played a key role in helping our customer create recommendations for clients to enter new markets. This led to the development of new businesses and services in previously untapped markets, demonstrating a transformative impact on both society and companies.

Since adopting FounderNest, our customer’s team has witnessed a dramatic shift:

  • Increased productivity: FounderNest has allowed their team to spend more time analyzing market implications significantly enhancing their ability to explore new business opportunities.
  • Expanded reach: our customer was able to unlock a broader innovation ecosystem, uncovering hidden opportunities beyond traditional scouting methods.
  • Increased speed: Exploring new areas and identifying valuable companies is now faster and more efficient than ever.
Tasks that previously took an analyst three days can now be completed in just a few hours with FounderNest.

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