Guide

The corporate innovation playbook: Strategy, execution, measurement and scaling.

This guide equips teams to avoid the 90% scale-up graveyard and includes insights from over 50 innovation leaders.

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1,000+ innovation leaders have downloaded this guide
The corporate innovation playbook front page
The corporate innovation playbook
Chapter 1 - innovation guide

Discover how leading companies turn bold ideas into scalable results and avoid the common pitfalls that derail innovation.

Innovation is no longer a buzzword, it’s a business imperative. Yet, more than 90% of corporate innovation initiatives fail to scale.

The Corporate Innovation Playbook dives into the core challenges organizations face when trying to innovate at scale and provides actionable solutions backed by insights from over 50 innovation leaders across industries.

In this playbook, you’ll learn:
• How to align innovation strategy with business goals
• Common execution pitfalls and how to avoid them
• The KPIs that actually matter for measuring success
• Why most pilots fail to scale
• Proven tactics to foster a culture of experimentation

Get the practical frameworks and real-world examples you need to lead innovation with confidence.

"Sell a dream to inculcate a north star vision and develop idea attachment with people to make them feel like it was their idea all along."

Deep Padh
Deep Padh
Axis Max Life Insurance

Download the playbook




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