
5 types of innovation
We live in a world where innovation has become almost synonymous with tech. Every headline, conference panel, and corporate strategy deck
This guide equips teams to avoid the 90% scale-up graveyard and includes insights from over 50 innovation leaders.







Innovation is no longer a buzzword, it’s a business imperative. Yet, more than 90% of corporate innovation initiatives fail to scale.
The Corporate Innovation Playbook dives into the core challenges organizations face when trying to innovate at scale and provides actionable solutions backed by insights from over 50 innovation leaders across industries.
In this playbook, you’ll learn:
• How to align innovation strategy with business goals
• Common execution pitfalls and how to avoid them
• The KPIs that actually matter for measuring success
• Why most pilots fail to scale
• Proven tactics to foster a culture of experimentation
Get the practical frameworks and real-world examples you need to lead innovation with confidence.
"Sell a dream to inculcate a north star vision and develop idea attachment with people to make them feel like it was their idea all along."

Download the playbook

We live in a world where innovation has become almost synonymous with tech. Every headline, conference panel, and corporate strategy deck
Join companies like L'Oreal, Roche and Telefonica to supercharge your market intelligence and be one-step ahead of your competition.



FounderNest is an AI market intelligence platform that helps large corporations discover, analyze, and evaluate new markets, trends, and companies, making decisions faster and more strategic.
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