With $1.1 trillion lost every year on falsely labeled innovation initiatives, this eBook equips innovation teams with insights and data to avoid falling for the greatest misconceptions of business transformation.
We have an innovation problem. Not a lack of innovation, but a crisis of understanding what innovation actually means.
The Great Innovation Misconception eBook takes a deeper look into what innovation truly is, how to identify it, and how we can redefine it so that it doesn’t lose its meaning completely.
Here’s what’s inside:
• Why innovation isn’t the same as new technology
• How AI tools might be standardizing sameness
• The difference between innovation and hype
• Examples of non-tech innovation that delivers ROI
• The true cost of false innovation
• How to identify opportunities in a world full of noise
Most corporate innovation teams only see the same 20% of opportunities in a given space.
Unlocking the ability to identify the remaining 80% of opportunities is the best chance of getting ahead of competitors. We’ll show you how to do just that.
"Sell a dream to inculcate a north star vision and develop idea attachment with people to make them feel like it was their idea all along."
Download the playbook
From the uprise of AI, blockchain, and VR, to self-driving cars and the black shiny screens of glass on the desk
Join companies like L'Oreal, Roche and Telefonica to supercharge your market intelligence and be one-step ahead of your competition.
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