November 13, 2025 - FounderNest

Chris Bourne
•
November 13, 2025
•
No Comments

5 types of innovation that don’t require new technology

FounderNest is an AI market intelligence platform that helps large corporations discover, analyze, and evaluate new markets, trends, and companies, making decisions faster and more strategically.

Request demo

Product

By team

By industry

Resources

Why FounderNest

img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important}.wp-block-audio :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-audio :where(figcaption){color:rgba(255,255,255,.65)}.wp-block-audio{margin:0 0 1em}.wp-block-code{border:1px solid #ccc;border-radius:4px;font-family:Menlo,Consolas,monaco,monospace;padding:.8em 1em}.wp-block-embed :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-embed :where(figcaption){color:rgba(255,255,255,.65)}.wp-block-embed{margin:0 0 1em}.blocks-gallery-caption{color:#555;font-size:13px;text-align:center}.is-dark-theme .blocks-gallery-caption{color:rgba(255,255,255,.65)}:root :where(.wp-block-image figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme :root :where(.wp-block-image figcaption){color:rgba(255,255,255,.65)}.wp-block-image{margin:0 0 1em}.wp-block-pullquote{border-bottom:4px solid;border-top:4px solid;color:currentColor;margin-bottom:1.75em}.wp-block-pullquote :where(cite),.wp-block-pullquote :where(footer),.wp-block-pullquote__citation{color:currentColor;font-size:.8125em;font-style:normal;text-transform:uppercase}.wp-block-quote{border-left:.25em solid;margin:0 0 1.75em;padding-left:1em}.wp-block-quote cite,.wp-block-quote footer{color:currentColor;font-size:.8125em;font-style:normal;position:relative}.wp-block-quote:where(.has-text-align-right){border-left:none;border-right:.25em solid;padding-left:0;padding-right:1em}.wp-block-quote:where(.has-text-align-center){border:none;padding-left:0}.wp-block-quote.is-large,.wp-block-quote.is-style-large,.wp-block-quote:where(.is-style-plain){border:none}.wp-block-search .wp-block-search__label{font-weight:700}.wp-block-search__button{border:1px solid #ccc;padding:.375em .625em}:where(.wp-block-group.has-background){padding:1.25em 2.375em}.wp-block-separator.has-css-opacity{opacity:.4}.wp-block-separator{border:none;border-bottom:2px solid;margin-left:auto;margin-right:auto}.wp-block-separator.has-alpha-channel-opacity{opacity:1}.wp-block-separator:not(.is-style-wide):not(.is-style-dots){width:100px}.wp-block-separator.has-background:not(.is-style-dots){border-bottom:none;height:1px}.wp-block-separator.has-background:not(.is-style-wide):not(.is-style-dots){height:2px}.wp-block-table{margin:0 0 1em}.wp-block-table td,.wp-block-table th{word-break:normal}.wp-block-table :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-table :where(figcaption){color:rgba(255,255,255,.65)}.wp-block-video :where(figcaption){color:#555;font-size:13px;text-align:center}.is-dark-theme .wp-block-video :where(figcaption){color:rgba(255,255,255,.65)}.wp-block-video{margin:0 0 1em}:root :where(.wp-block-template-part.has-background){margin-bottom:0;margin-top:0;padding:1.25em 2.375em}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}.wp-block-feedzy-rss-feeds-loop{display:grid;gap:24px;grid-template-columns:repeat(1,1fr)}@media (min-width:782px){.wp-block-feedzy-rss-feeds-loop.feedzy-loop-columns-2,.wp-block-feedzy-rss-feeds-loop.feedzy-loop-columns-3,.wp-block-feedzy-rss-feeds-loop.feedzy-loop-columns-4,.wp-block-feedzy-rss-feeds-loop.feedzy-loop-columns-5{grid-template-columns:repeat(2,1fr)}}@media (min-width:960px){.wp-block-feedzy-rss-feeds-loop.feedzy-loop-columns-2{grid-template-columns:repeat(2,1fr)}.wp-block-feedzy-rss-feeds-loop.feedzy-loop-columns-3{grid-template-columns:repeat(3,1fr)}.wp-block-feedzy-rss-feeds-loop.feedzy-loop-columns-4{grid-template-columns:repeat(4,1fr)}.wp-block-feedzy-rss-feeds-loop.feedzy-loop-columns-5{grid-template-columns:repeat(5,1fr)}}.wp-block-feedzy-rss-feeds-loop .wp-block-image.is-style-rounded img{border-radius:9999px}.wp-block-feedzy-rss-feeds-loop .wp-block-image:has(:is(img:not([src]),img[src=""])){display:none}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,#0693e3 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,#fcb900 0%,#ff6900 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,#ff6900 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px #fff,6px 6px #000;--wp--preset--shadow--crisp:6px 6px 0px #000}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex > :is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid > :is(*, div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}:where(.wp-block-term-template.is-layout-flex){gap:1.25em}:where(.wp-block-term-template.is-layout-grid){gap:1.25em}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}html:root{--bs-primary:#1d88fe;--color-primary:#1d88fe;--unit-primary-color:#1d88fe;--bs-primary-rgb:29,136,254}html:root{--bs-secondary-rgb:248,250,252;--bs-secondary:#f8fafc;--unit-secondary-color:#f8fafc}.btn-primary{--bs-btn-bg:#1d88fe !important;--bs-btn-border-color:#1d88fe !important;--bs-btn-disabled-bg:#1d88fe !important;--bs-btn-disabled-border-color:#1d88fe !important}.btn-primary{--bs-btn-hover-bg:#176dc9 !important;--bs-btn-hover-border-color:#176dc9 !important;--bs-btn-active-bg:#176dc9 !important;--bs-btn-active-border-color:#176dc9 !important}html:root{--color-primary-600:#176dc9}html:root{--bs-gray-900-rgb:16,16,19}.feedzy-rss-link-icon:after{content:url("https://www.foundernest.com/nitropack_static/VHLykjqyipxesGCFctyIogyEnyUFtusv/assets/images/optimized/rev-ca599a5/www.foundernest.com/wp-content/plugins/feedzy-rss-feeds/img/external-link.png");margin-left:3px}:root{--bs-body-font-family:Lato;--unit-body-font-family:Lato;--body-font-typeface:Lato;--bs-body-font-weight:regular;--unit-heading-font-family:Poppins;--heading-font-typeface:Poppins;--heading-font-weight:700;--unit-heading-font-color:#3f4042 !important}h1,h2,h3,h4,h5,h6{color:#3f4042 !important}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}.lg\:-rotate-2{padding-left:0 !important}.nav-links:hover{color:#000}.rounded{border-radius:15px !important}.title h2{line-height:1.25em}.bg-tertiary{line-height:1.25em}.uc-dark .elementor-5163 .elementor-element.elementor-element-951090a:not(.elementor-motion-effects-element-type-background),.uc-dark .elementor-5163 .elementor-element.elementor-element-951090a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:transparent !important;background-image:none !important}.uc-dark .elementor-5163 .elementor-element.elementor-element-951090a:not(.elementor-motion-effects-element-type-background).nitro-lazy,.uc-dark .elementor-5163 .elementor-element.elementor-element-951090a > .elementor-motion-effects-container > .elementor-motion-effects-layer.nitro-lazy{background-image:none !important}.uc-dark .cta-dark h2{color:#fff !important}.uc-dark .cta-dark p{color:#fff !important}.uc-dark .cta-dark{background-color:rgba(28,28,30,var(--bs-text-opacity)) !important}.uc-dark .dark.bg{background-color:rgba(28,28,30,var(--bs-text-opacity)) !important}.uc-dark .form-dark{background-color:rgba(28,28,30,var(--bs-text-opacity)) !important}.uc-dark .form-dark p{color:#fff !important}.uc-dark .form-dark h5{color:#fff !important}.uc-lightbox-items>*{top:100px}.uc-lightbox-items>*>*{max-width:70vw;max-height:70vh;border-radius:24px}.swiper-wrapper .xl\:p-6{padding:3rem !important;min-height:400px}.uc-dark .swiper-wrapper .xl\:p-6{background-color:rgba(28,28,30,var(--bs-text-opacity)) !important}.uc-dark .swiper-wrapper .xl\:p-6 p{color:#fff !important}.uc-dark .swiper-wrapper .xl\:p-6 span{color:#7a7a7a !important}.uc-dark .elementor-3413 .elementor-element.elementor-element-f4c7a79 h2{color:#fff !important}.uc-dark .elementor-3413 .elementor-element.elementor-element-65b2c30:not(.elementor-motion-effects-element-type-background),.elementor-3413 .elementor-element.elementor-element-65b2c30 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:#101013 !important;border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-b7e1248:not(.elementor-motion-effects-element-type-background),.elementor-3413 .elementor-element.elementor-element-b7e1248 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:#101013 !important;border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-990a206:not(.elementor-motion-effects-element-type-background),.elementor-3413 .elementor-element.elementor-element-990a206 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:#101013 !important;border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-567e29e:not(.elementor-motion-effects-element-type-background),.elementor-3413 .elementor-element.elementor-element-567e29e > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:#101013 !important;border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-68788dd:not(.elementor-motion-effects-element-type-background),.elementor-3413 .elementor-element.elementor-element-68788dd > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:#101013 !important;border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-3d331ab{border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-d120c7f{border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-65b2c30{border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-6dd11c1 .title p{color:#fff}.uc-dark .elementor-3413 .elementor-element.elementor-element-ca47066{border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-b36173f{border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-65b2c30{border-color:#444}.uc-dark .elementor-3413 .elementor-element.elementor-element-23feb46{border-color:#444}.uc-dark .footer-border{border-color:#444}@media (max-width: 1024px){.elementor-widget-n-menu .e-n-menu[data-layout=dropdown] .e-n-menu-wrapper{background-color:#fff !important;margin-top:20px !important;padding:25px !important}}.lg-backdrop{background-color:rgba(0,0,0,.6) !important}.lg-toolbar,.lg-dropdown{background-color:rgba(0,0,0,.8) !important}.lg-dropdown:after{border-bottom-color:rgba(0,0,0,.8) !important}.lg-sub-html{background-color:rgba(0,0,0,.8) !important}.lg-thumb-outer,.lg-progress-bar{background-color:#444 !important}.lg-progress{background-color:#a90707 !important}.lg-icon{color:#efefef !important;font-size:20px !important}.lg-icon.lg-toogle-thumb{font-size:24px !important}.lg-icon:hover,.lg-dropdown-text:hover{color:#fff !important}.lg-sub-html,.lg-dropdown-text{color:#efefef !important;font-size:14px !important}#lg-counter{color:#efefef !important;font-size:14px !important}.lg-prev,.lg-next{font-size:35px !important}.lg-icon{background-color:transparent !important}#lg-counter{opacity:.9}.lg-thumb-outer{padding:0 10px}.lg-thumb-item{border-radius:0 !important;border:none !important;opacity:.5}.lg-thumb-item.active{opacity:1}

Customer story

By team

By industry

Download our innovation playbook

Sign up to our newsletter

Why we exist.

Day: November 13, 2025

5 types of innovation that don’t require new technology

Customer story

By team

By industry

Download our innovation playbook

Sign up to our newsletter

Why we exist.

5 types of innovation that don’t require new technology

Trusted by the world's biggest companies.